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The core programme for the R&D Management Conference is structured around a series of parallel sessions each lasting 90 minutes. Sessions comprise four paper presentations that may be academically focused, practice relevant, or a mix of both. Tracks are nspired by this year's theme “Innovation Across Boundaries: Historical Reflection and Future Vision". Details can be seen below. 


Fuzzy boundaries and shaping-landscape innovation :

How to (re)design the maps?

The dual digital and biotechnological revolution is one of the greatest challenges of the 21st century. In particular, the hybridization between digital technologies (AI, IoT, IIoT, 3D printing, cloud-based design etc.) and biological is shaping a landscape with increasingly fuzzy boundaries. Not only industrial boundaries, knowledge boundaries across organizations and ecosystems, and the distinction between services and manufacturing are getting fuzzier than ever. Also the human nature is experiencing its own boundaries becoming fuzzier and fuzzier: from the augmented human (Human+) hypothesis to the post-human hypothesis, what will be the leap in the human condition? And in this context, how can historical reflections contribute to shaping future visions? 

These key issues seem to dictate the end of consolidated models (mental, educational, strategic, organizational, cultural, social etc.) and, at the same time, they ask for new “maps” enabling old and new actors to have success  -or at least to survive- in such shaped-by-innovation landscape. 

This session aims to propose and debate forerunner ideas to design new maps to walk in the challenging fuzzy boundaries landscape. 


The session aims to:

  • Critically analyze the state-of-the-art about the digital and biotechnological revolutions and their increasing hybridization: what emerging, fuzzy boundaries landscapes are they shaping?; 
  • Propose and debate useful “maps”  -in terms of strategies, organizational models, architectures of capabilities, cognitive frameworks etc. - to face the challenges of and create value by a shaping-landscape innovation.


  • Cristina Simone  
  • Giuliano Maielli 


  • Marc Cerquetti  
  • Marcelo Enrique Conti 
  • Silvia Cosimato  
  • Andres Salas Vallina  

Timeline for Submission

  • Decisions on abstracts and papers  27th March
  • Full Paper Submission Deadline 5th May 2020


Registration Fees

Early Bird (before 5th May): £515

Early-Student (before 5th May): £415

Standard: £615

Standard Student: £515

One Day: £300


Did you know you can donate £10 to help off-set your travel to and participation in the conference? Click here for more information.

Subsidised Conference Fees


With thanks to RADMA, we are pleased to offer funding to support the attendance of a limited number of Early Career Researchers and PhD students at the conference. Details and application form can be found here

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